Smug News and Question of the Day

I've just returned from a meeting with a great firm who deals primarily with financial and estate planning in which we decided to move my licenses over to their office so I can begin offering green investments (and other alternative investments) to accredited and non accredited investors alike. It's exciting for me to join them (Capital Analysts of New England, excellent broker dealer and excellent firm alike), but it got me wondering.

As we went over the details of bringing in new clients, it occurred to them that most of their current reps and clients would be disinterested in green investing, and only slightly interested in alternatives like REITs and hedge funds. The establishment seems to be pretty firmly entrenched in the "gentleman's portfolio" of 60% stock and 40% bonds in their investable assets.

It's clear that even as I wax poetic about green investing, why you should do it, and why it makes sense, the old guard of antipathy or just plain anti-green investors could really care less. Not to generalize, but it tends to be an older crowd with accrued wealth, tends to be white, and tends to be male.

So the question of the day is: why? Why not invest green? Is it volatility? Is it that there is a feeling that global warming is a myth? Or is it perceived as just another tech boom waiting for that bubble to pop? And if you don't invest green, what do you invest in?

Smug thoughts of the day.